Gurgaon is where most of India’s funded D2C brands are headquartered. The ad budgets are bigger,the operations are tighter, the reporting expectations are higher, and the founder cohort is mostly ex investment banking, ex consulting, ex product, or ex startup. This kind of brand does not need a basic agency. It needs an agency that can hold its weight in a board room conversation about
contribution margin, blended CAC, and payback period.
We are Aim n Launch. We are a Delhi NCR based performance marketing agency that works with D2C brands at scale. We run Meta Ads, Google Ads, CRO, Shopify development, and creative production. Our reporting is built around CM2, which is the actual profit your business keeps after the cost of goods, shipping, returns, and the cost of every ad that brought a sale. If you are spending ₹ ₹ 20 lakh to 2 crore per month on ads and you want an agency that can tell you what your real profit number is every week, this page is for you.
Gurgaon brands have a few patterns that are different from the rest of NCR:
• Higher ad budgets. Many Gurgaon brands spend 25 lakh to 2 crore monthly on Meta and ₹ ₹ Google Ads combined.
• Higher AOV. Premium personal care, beauty, supplements, accessories, jewellery, and lifestyle categories are common.
• More sophisticated reporting expectations. Founders here ask about cohort retention, blended CAC, contribution margin, and payback period. Vanity ROAS does not survive a five minute conversation.
• Funded teams. There is usually a CFO or finance head who wants the agency reporting to tie to the P&L.
• Faster decision making. When the right data is on the table, Gurgaon teams move quickly.
This is a great fit for the way we work. We do not pad timelines. We do not pad decks. We come in with the unit economics view, the leak list, and a plan for the next 90 days. If your team is ready to act, we ship. What Is Included In Perfor
Gurgaon engagements cover six surfaces. The retainer covers all six as a package. Each one is a place where money is either leaking out or being lifted in.
Theme builds, custom apps, headless setup where needed, page speed optimisation, and the backend changes that lift conversion. We have in house Shopify developers.
Static ads, UGC video ads, founder led videos, creator briefs, and full production for hero campaigns. We push 8 to 12 new ad assets per week minimum. At higher spend tiers we push 20 to 30 per week because creative is the single biggest unlock at scale.
Automated WhatsApp flows and email sequences that recover abandoned carts, upsell after purchase, and build repeat buyers running 24/7 even when your team isn’t.
Full account audit, audience consolidation, Advantage Plus shopping campaigns, retargeting cleanup, creative testing roadmap, weekly optimisation. For most Gurgaon D2C brands this is 60 to 75 percent of total ad spend. At higher spend tiers the focus shifts heavily to creative velocity and incrementality measurement.
Performance Max, Search, Shopping, brand defence, YouTube for awareness, and enhanced conversions tracking. For Gurgaon brands at scale, Google Ads is usually under invested by 30 to 50 percent of where it should be sitting. Fixing this is one of the largest available revenue lifts.
Product page, COD form, checkout, post purchase upsells, abandoned cart flow, and AOV expansion programmes. Most Gurgaon brands have a tighter funnel than the average D2C brand, but the best two percent of brands push 30 to 40 percent higher conversion through systematic CRO work.
OUR CLIENTS EXPERIENCE
UNCOMFORTABLE ORGANIC GROWTH
The 90 day playbook for a Gurgaon brand spending 50 lakh per month plus looks like this:Â
Audit phase. We pull ad accounts, GA4, Shopify, shipping data, returns data, and the P&L. Output: a written report mapping current CM2 by category, by SKU, and by channel. Most brands at this scale have never seen their data in this view.
Quick wins phase. Bid strategy fixes, audience consolidation, ad account restructure where needed, retargeting setup, COD form optimisation, and post purchase upsell setup. We avoid creative production in this phase because the operational fixes compound faster.
Creative engine phase. We ship 12 to 20 new ad creatives per week. Multiple angles tested per audience. Winners get scaled, losers get killed within 72 hours. By week 8 you have a clear ranking of which angles, formats, and creators work for your brand.
Scale phase. Budget pushed into proven winners. CM2 reporting becomes weekly with daily checks. Work begins on the next bottleneck, usually AOV expansion through bundle architecture, subscription, or repeat purchase through retention flows.
You are paying serious money. Demand serious work. The bar:
1. Reporting that ties to your P&L. CM2, blended CAC, contribution per order, cohort LTV.
2. Minimum 8 to 12 new ad creatives shipped per week. At your spend level, 15 plus is closer to the right number.
3. Honest conversations about everything outside the ad account: product page, COD form, checkout, retention.
4. Direct access to the strategist on your account. No client success manager who has never opened your Ads Manager.
5. Weekly written updates that take 5 minutes to read.
6. Quarterly business reviews that focus on the next bottleneck, not the last quarter’s slides.
7. Truth telling when something on your side is broken.
If your current agency cannot deliver all of this, the conversation is overdue.
For brandsspending 20 lakh per month and below on ads, retainers usually sit between 1 lakh and 2 lakh ₹ ₹ ₹per month. For brands at 50 lakh to 2 crore monthly ad spend, retainers move into the 2.5 lakh ₹ ₹ ₹ to 6 lakh per month band depending on creative volume and services in scope. We size the ₹ proposal after the audit so the number is grounded in what you actually need, not in what we want
to charge.
Yes. A significant share of our client base is venturebacked brands at 15 lakh to 2 crore monthly ad spend. We are used to working with founders and ₹ ₹ CFOs who need agency reporting to tie back to the P&L.
Our office is in Mahipalpur, Delhi. That is 20 to 30 minutes from most Gurgaon offices. We meet Gurgaon clients in person for kickoff, quarterly reviews, and any time the situation needs it. Weekly work runs on Slack and Google Meet.
Yes. For Gurgaon clients we shoot at the client’s office, at our partner studio in South Delhi, or on location depending on what the creative calls for. UGC creators are sourced from our network across NCR.
The minimum engagement is 90 days. After that the engagement is month to month. We do not lock clients in. If we are not earning our fee in lifted profit, you should not be paying us.
Yes. We work in three modes: fully outsourced, hybrid extension of an in house team, or strategy plus creative only. Tell us your current setup on the first call and we will recommend the right mode.
We use a combination of in platform reporting, GA4, server side tracking through CAPI, and Northbeam style blended attribution where the spend justifies the tool. For most brands at 25 lakh plus monthly spend, we recommend setting up either ₹ Northbeam or a similar tool because in platform attribution alone overcounts the contribution of Meta and undercounts Google.
CM2 is contribution margin after every variable cost: cost of goods, fulfilment, returns and RTO, payment gateway fees, and the cost of the ad that brought the sale. ROAS hides whether the sale made money. CM2 cannot. We use CM2 because at scale, a small CM2 leak can wipe out months of revenue growth.
Book a free 30 minute profit audit with our team. We will look at your ad accounts and unit economics together and tell you the three biggest leaks before you decide whether to work with us.
