If you are running a D2C brand anywhere in Delhi NCR, whether your office is in Connaught Place, Gurgaon Cyber Hub, Noida Sector 62, Faridabad, or Ghaziabad, you are operating in the densest D2C ecosystem in India. Most of the country’s funded D2C brands are headquartered in NCR. The good news is that you have access to the deepest talent pool. The bad news is that your
competition is fierce, your customer acquisition cost is rising, and the agency landscape is full of pitch decks that say the same thing.
We are Aim n Launch. Our office is in Mahipalpur, Delhi. We have been running performance marketing for Indian D2C brands since 2019. We do not pitch you ROAS. We pitch you CM2, which is the actual profit your business keeps after the cost of goods, shipping, returns, and the ad that brought the sale. If CM2 is positive and growing, the brand is real. If it is not, no agency in NCR can save it for long.
This page is about what we do for NCR D2C brands, why the regional context matters, and how the engagement plays out.
NCR is one market commercially but five operationally. Your warehouse might be in Bawal or Manesar. Your team might sit in Gurgaon. Your founder might live in South Delhi. Your courier hub might be in Ghaziabad. Your customer might be in Noida or in Tier 2 Punjab.
A regional agency with NCR coverage matters because:
• The COD economics across NCR are not uniform. RTO rates differ pin code by pin code. We have ground level data on which routes work and which destroy your margin.
• The talent pool for creator marketing, UGC, and production crew is concentrated across South Delhi, Gurgaon, and Noida. Working with an NCR based agency means faster turnaround on shoots.
• The Shopify, Razorpay, Shiprocket, and Delhivery support teams that you will need access to are all NCR based. When something breaks at scale, having someone who can pick up the phone and get to the right person matters.
• Founders in NCR tend to want in person strategy reviews quarterly. We do them in Gurgaon, Connaught Place, or our Mahipalpur office depending on where you are based. Working with a regional agency means less time spent on context setting and more time spent on actually shipping work.
NCR engagements cover six surfaces. Most brands need work on all six. The retainer covers them as a package, not as add ons.
Theme work, custom upsells, app fixes, page speed, and the backend
changes needed to actually lift conversion. In house developers, not outsourced freelancers.
Static ads, UGC video ads, founder led videos, creator briefs. We push 8 to 12 new ad creatives a week through your account. Most brands fail at scale because they run the same five ads for six months.
Automated WhatsApp flows and email sequences that recover abandoned carts, upsell after purchase, and build repeat buyers running 24/7 even when your team isn’t.
Full account audit, audience consolidation, Advantage Plus campaigns, retargeting,
creative testing, and weekly optimisation. For most NCR D2C brands this is 60 to 75 percent of total ad spend.
Performance Max, Search, Shopping, brand defence, YouTube, and conversion tracking. Most NCR brands under invest in Google Ads. Fixing this is usually a 20 to 40 percent revenue lift in 90 days for the right category.
Product page, COD form, checkout, post purchase upsell, abandoned cart flow. NCR brands lose more orders in their COD form than in any other single funnel step. Fix the form and you usually add 8 to 15 percent more orders without spending an extra rupee.
OUR CLIENTS EXPERIENCE
UNCOMFORTABLE ORGANIC GROWTH
We have run this playbook with enough Delhi brands that the rhythm is predictable. Your numbers will be different, but the sequence is roughly this:
Audit phase. We pull your ad accounts, Shopify data, shipping data, returns data, and unit economics into one view. You get a written report with three things: the biggest leaks, the order to fix them in, and the expected lift from each fix.
Quick wins phase. Fixes that need no creative production. Bidding strategy, audience consolidation, retargeting setup, COD form rebuild, basic upsell flows, page speed cleanup. Most NCR brands see 10 to 20 percent profit lift in this phase alone.
Creative engine phase. 8 to 12 new ad creatives per week pushed into the account. Static, UGC, founder led video, creator content. Winners get scaled. Losers get killed quickly. By week 8 you have a clear ladder of what is working.
Scale phase. Budget pushed into proven winners. CM2 reporting becomes weekly. Work begins on the next bottleneck, usually AOV expansion or repeat purchase.
This is the bar. If your agency does not meet this, switch.
1. Every reporting number should tie back to your bank balance. CM2, not ROAS.
2. At least 8 to 12 new ad creatives shipped per week.
3. Honest conversations about your product page, COD form, and checkout, not just your ad account.
4. A clear weekly written update, not a 40 page monthly deck.
5. Direct access to the strategist running your account, not a “client success manager” who has never opened your Ads Manager.
6. Truth telling when something on your side is broken. If your current agency is not meeting this bar, the conversation is overdue.
Retainers start at ₹ ₹ ₹ 75,000 per month for brands spending 5 lakh to 15 lakh per month on ads, and scale up based on spend, services in scope, and creative production volume. Most NCR brands we work with sit between 1 lakh and 2.5 lakh per month. We share the exact proposal only after the audit so the ₹ ₹ number is grounded in what you actually need.
Yes. The same Delhi based team covers all of NCR. For Gurgaon and Noida clients we run weekly Google Meet calls and travel to client offices for kickoff, quarterly reviews, and any time the situation needs it. There is no geographic split in service quality.
Both. Our office is in Mahipalpur, Delhi, which puts us 20 minutes from Gurgaon, 40 minutes from Noida, and 30 minutes from Faridabad. We serve the entire NCR as one operating region.
Food and beverage, personal care, beauty, jewellery, lifestyle, kids’ products, elderly care, protein and snack brands, and clean beauty. We can share specific client names under NDA on the first call.
No. The minimum commitment is 90 days, then month to month. If we are not earning our fee in lifted profit, you should be free to leave without penalty.
CM2 is your contribution margin after every variable cost: cost of goods, cost of fulfilment, cost of returns and RTO, payment gateway fees, and the cost of the ad that brought the sale. ROAS hides whether you actually made money on the order. CM2 cannot. We run every decision through CM2 because that is the number that feeds your bank account.
Yes, mutually. Your numbers do not leave the team.
Book a free 30 minute profit audit with our NCR team. We will look at your ad accounts and unit economics together and tell you the three biggest leaks before you decide whether to work with us.
