If you run a D2C brand in Bangalore and your ads are spending well but your bank balance is not growing the same way, you already know the problem. Most agencies optimise for ROAS on a dashboard. We optimise for the only number that actually matters: the profit that lands in your account after every sale. We call it CM2. It is what you keep after the cost of goods, the cost of shipping, the cost of returns, and the cost of every ad that brought the order. If CM2 is positive and growing, your brand is real. If it is not, no ROAS number on a slide deck will save you. Aim n Launch is a performance marketing agency built specifically for Indian D2C brands. We work with Bangalore based brands across health, wellness, supplements, food, beverages, personal care, and home categories. Our job is to make your ad rupee come back as more rupees.
Bangalore is a different kind of D2C market. The founders are usually tech first. Many are ex product managers, ex engineers, or ex consultants. They have already tried running ads themselves.They have already tried freelancers. They have already tried one or two agencies. They have a Notion doc full of dashboards and they can read a P&L. That kind of founder does not want a “trust the process” pitch. They want a clear answer to one question: where exactly is the money leaking, and what will you do about it. So this is the way we work with Bangalore brands:
• We start by mapping your unit economics on a single page. AOV, gross margin, shipping cost, RTO rate, blended CAC, and CM2. Most brands have never seen this in one place. Once you do, the next move becomes obvious.
• We separate the levers. Some are ad account levers (bidding, audiences, placements, creative testing). Some are funnel levers (product page, checkout, COD form, upsell). Some are operations levers (RTO control, shipping cost, return policy). Most agencies only touch the first one. We touch all three because that is where the margin actually sits.
• We report numbers you can verify. You see CM2, blended CAC, contribution per order, and net contribution. Not just ROAS in Ads Manager. If you cannot tie our reporting to your bank statement at the end of the month, the reporting is broken.
If you are a Bangalore brand doing 15 lakh to 2 crore in monthly revenue and your ads are ₹ ₹ spending but your profit is flat, this is the conversation worth having.
When a Bangalore brand signs with us, the engagement covers six surfaces:
Your product page, your COD form, your checkout, your upsells. If you are spending 10 lakh a month on ads but your add to cart rate is 2 percent and your ₹ checkout completion is 50 percent, the ad account is not the bottleneck.
Static ads, UGC video ads, and creator briefs. Every Bangalore brand we talk to is starved of freshcreative. We run a weekly creative pipeline so testing never stops.
Automated WhatsApp flows and email sequences that recover abandoned carts, upsell after purchase, and build repeat buyers running 24/7 even when your team isn’t.
Account audit, audience and creative testing roadmap, weekly optimisation, Advantage Plus shopping, retargeting, and creator led video ads. This is usually 60 to 75 percent of a D2C ad budget in India, so this is where most of the focus goes.
Performance Max, Search, Shopping, brand defence, YouTube for awareness, and proper conversion tracking with enhanced conversions. For most brands, Google Ads is the demand harvesting layer that closes what Meta opens.
Theme work, app fixes, custom upsells, page speed, and the Shopify backend changes needed to actually lift conversion.
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Bangalore is heavy in a few specific D2C categories. We pay attention to all of them because each
one has its own ad and unit economics shape.
Long consideration cycles, high LTV potential, strict ad policy on Meta. The play here is subscription, AOV expansion through bundles, and creator led testimonial creative. Brands in this category live or die on repeat rate, not first order ROAS.
Lower AOV, higher repeat potential, very competitive Meta CPMs in metro audiences. The play is COD optimisation, sampler size SKUs, and tight retargeting to drive second purchase.
Premium positioning, high creative dependency, lots of competition. Creative velocity is the moat here. If you are not testing 8 to 12 new ads a week, you fall behind in 60 days.
Higher AOV, longer consideration, search heavy. Google Ads usually pulls more weight here than for impulse categories.
Mattress, appliance, gadget, accessory brands. These need full funnel work because the buyer compares for weeks before buying.
Full audit. Ad accounts, analytics, product pages, checkout, COD funnel, returns data, P&L. You get a written report with the three biggest leaks and the order to fix them in.
Quick wins. The leaks that need no creative production. Audience consolidation, bidding fixes, retargeting cleanup, COD form improvements, upsell setup.
Creative engine kicks in. We push 8 to 12 new ad assets a week. Static, UGC, founder led video, creator content. Testing structure is built so every winning ad is documented.
Scale. We push budget into the winning angles, audiences, and placements. CM2 reporting becomes weekly. We start work on the next bottleneck, usually AOV expansion or repeat purchase.
Our retainersstart at 75,000 per month for brands spending 5 lakh to 15 lakh on ads, and move up based on ₹ ₹ ₹ad spend, services included, and creative volume. Most Bangalore brands we work with sit between₹ ₹ 1 lakh and 2.5 lakh per month in agency fee. The exact number depends on your category,current spend, and where the biggest leaks are. We share a specific proposal after the audit, not before.
We are headquartered in Delhi NCR and work with Bangalore brands fully remotely. The full team operates on a shared Slack, weekly calls, and one strategy review every two weeks. For brands at higher spend tiers we travel to Bangalore once a quarter for in person strategy and creative shoots.
Health and wellness, supplements, functional food and beverage, clean beauty, personal care, and home brands. We have also worked with mattress, fitness, and lifestyle brands. If you are in a niche we have not worked in, we will say so on the first call and walk you through how we would learn the category in the first 30 days
The first profit wins usually show up in week 3 to 4 because the quick fixes outside the ad account compound fast. Real ROAS and CM2 improvement from new creative usually shows up in week 6 to 10. Anyone who promises results in week 1 is selling fiction.
CM2 is what your business actually keeps from a sale after the cost of goods, shipping, RTO loss, payment gateway fees, and the cost of thead that brought the sale. ROAS without CM2 is a vanity number, you can have 4x ROAS and still be losing money. We run every decision through CM2 because that is the number that actually feeds your bank account.
Yes. We sign a mutual NDA before any data is shared. Your numbers do not leave the team.
Book a free 30 minute profit audit. We will look at your ad accounts and your unit economics together, and tell you the three biggest leaks before you decide whether to work with us.
