Period: 21 Sep 2025 – 6 Oct 2025
Electrolyte powder brand with under-leveraged paid and owned channels. Prior 16-day run averaged ₹2L net.
Discount leakage unchecked. No systematic retargeting or replenishment nudges. Cart and PDP friction killing conversions.
Target: 3–4× net revenue while holding CM2 through tighter discount control and AOV discipline.
Static-first creative angles, Advantage+ Catalog with broad targeting, frequency caps to prevent fatigue.
Segmented WhatsApp bursts timed to purchase windows; flash email campaigns for urgency without blanket discounts.
PDP clarity on benefits and guarantees; trimmed cart friction; offer framing to protect AOV and prevent discount stacking.
Advantage+ Catalog with broad audience replaced manual interest stacks, better ROAS at scale.
Static creatives highlighting hydration science and electrolyte purity outperformed lifestyle UGC.
Frequency rules prevented ad fatigue; rotated creatives every 3 days to maintain engagement.
WhatsApp broadcasts sent 2 hours post-cart abandon drove 18% of repeat orders.
Email flash campaigns limited to 24-hour windows, created urgency without training discount dependency.
PDP edits: added ingredient breakdown, third-party certifications, and 30-day guarantee above fold.
Cart page: removed multi-step checkout; consolidated shipping calculator into single view.
Offer framing: bundled discounts vs flat sitewide codes to lift basket size and protect net per order.
| Metric | Value |
|---|---|
|
Gross sales
|
₹18,66,122
|
|
Discounts
|
-₹8,94,459
|
|
Returns |
-₹9,890
|
|
Net sales
|
₹9,61,773
|
|
Shipping charges
|
₹21,617
|
|
Total sales
|
₹9,83,390
|
|
Orders |
1,606
|
|
AOV
|
₹605
|
|
Returning customer rate
|
22.8%
|
| Ratio/Derived | Value |
|---|---|
|
Discount rate
|
47.9%
|
|
Returns rate (vs gross)
|
0.5%
|
|
Net/Gross %
|
51.5%
|
|
Net per order
|
₹599
|
|
Avg discount per order
|
₹557 |
|
Daily run rate (net / total / gross)
|
₹60,111/
₹61,462/ ₹1,16,633 |
|
Orders per day
|
100.4
|
| KPI | Prior 16 days | Change | This period |
|---|---|---|---|
|
Gross sales
|
₹3,44,000 (est.)
|
₹18,66,122
|
+443%
|
|
Net sales
|
₹1,99,500 (est.)
|
₹9,61,773
|
+382%
|
|
Orders
|
323 (est.)
|
1,606
|
+396%
|
|
AOV
|
₹658 (est.)
|
₹605 |
-8%
|
|
Returning rate
|
26.2% (est.)
|
22.8%
|
-13%
|
Hydration science angle with before-after electrolyte comparison, outperformed lifestyle shots 2:1 on CTR.
Testimonial clips in Stories format for retargeting warm audiences; minimal spend, high conversion.
2-hour post-abandon reminder with ingredient spotlight and limited stock nudge, 18% of repeat conversions.
24-hour “Restock Alert” to past buyers; tight urgency without sitewide discount bleed.
Audit identified discount leakage, poor retargeting, and PDP friction. Mapped replenishment cycles and creative gaps.
Launched Advantage+ Catalog, segmented WhatsApp flows, and PDP edits. Saw 2.8× net vs baseline week.
Scaled budgets, rotated creatives, and tightened offer framing. Held 51.5% net-to-gross despite volume surge.
