ECOMMERCE PERFORMANCE MARKETING

We scale D2C brands with Meta Ads, Google Ads, CRO, and UGC creative strategy all wired to your breakeven ROAS, not vanity dashboards. Every rupee tracked. Every decision justified.

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WHAT WORKS IN PERFORMANCE MARKETING RIGHT NOW

Every service we offer is connected to one outcome: profitable, scalable revenue for your D2C brand. No isolated tactics. No siloed teams. One system.

Conversion Rate Optimisation (CRO)

Traffic is never pushed blindly. We optimise product pages, landing pages, and checkout flows to increase CVR and AOV without heavy discounts. Conversion leaks are fixed before ad spend is scaled. Every ₹ of traffic converts harder.

Creative Strategy That Actually Converts

Rapid testing of angles, hooks, and formats to find what generates clicks AND purchases. In-house UGC scripting, casting, and editing. Strong message-market fit, scroll-stopping hooks, and aggressive scaling of winners — not random creative production.

WhatsApp & Email Marketing

Automated WhatsApp flows and email sequences that recover abandoned carts, upsell after purchase, and build repeat buyers running 24/7 even when your team isn’t.

Paid Media Execution — Meta + Google Ads

Full-funnel campaigns across Meta and Google that efficiently acquire customers at your target CPO. Budget allocation driven by performance data — we scale only when results are stable. CAC controlled, profitability protected.

Tracking, Attribution & Decision Dashboards

Clean, reliable tracking and reporting focused on real business metrics — ROAS, breakeven performance, CAC vs LTV, conversion and funnel visibility. Decision-ready dashboards that tell you what to do, not just what happened.

SEO & Compounding Organic Growth

Performance marketing isn’t only paid ads. We layer eCommerce SEO to reduce paid dependency and improve blended CAC over time. Organic traffic that compounds monthly, lowering your breakeven ROAS quarter on quarter.

Brands we grow.

OUR CLIENTS EXPERIENCE
UNCOMFORTABLE ORGANIC GROWTH

FMCG Hydration Brand: 16 days • ₹9.62L Net sales • 1,606 orders • AOV ₹605 • Returning 22.8% • +382% net vs prior period

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FMCG Hydration Brand Case Study

FMCG Snacks Brand (India) — 31 days • ₹11,22,028 total sales • 1,265 orders • AOV ₹887 • +498% sales vs prior • +297% sessions • +319% orders

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FMCG Snacks Brand Case Study

334% Revenue Growth in 30 Days • How we scaled a coconut water powder D2C brand past their ₹8L target, hitting ₹10.5L in a single month.

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Coconut Water Powder Brand Case Study

Fashion Brand (India) — 31 days • ₹42,33,340 tracked revenue (₹31,55,340 Meta + ₹10,78,000 SEO) • 4.98× ROAS on Meta • 2,331 purchases • AOV ₹1,354 • MER 6.69×

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Fashion Brand Case Study

Nutrition & Wellness brand scaled to ₹3.4Cr revenue in 23 days at 4.36 ROAS with a defendable AOV strategy.

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Nutrition and Wellness Brand Case Study

The Scale-Up Journey of a Shark Tank Featured Healthy Snacks Brand. How we took a protein snacking brand from ₹7.8L to ₹30.2L in gross sales in a single month, with a 2.87% conversion rate and 6% AOV lift.

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Shark Tank Healthy Snacks Brand Case Study

RESULTS THAT SPEAK IN RUPEES

No before/after screenshots. No cherry-picked months. These are full campaign windows with real data from our live client accounts.

THE 4-SPRINT GROWTH SYSTEM

Profit & Funnel Audit

We dissect your margins, breakeven ROAS, product page CVR, and ad account health. No scaling before the math makes sense. This sprint prevents wasted ad spend from day one.

 

Fix Before Scale

Shopify CRO, offer restructuring, checkout speed, WhatsApp/email setup, and tracking implementation. Every conversion leak is sealed before a rupee of paid media is added.

Creative Test Blitz

Weekly test maps: 3-5 angles × multiple formats across Meta and Google. Every creative gets a fair test window, losers are retired fast, winners are scaled within 72 hours of signal.

Profitable Scale

Daily budget decisions raise, pause, swap, iterate. We scale ad spend only when CPO is healthy and contribution margin is protected. Retention layer activated to improve LTV.

FAQs

What is eCommerce performance marketing?

eCommerce performance marketing is a revenue-focused discipline that optimises paid advertising for measurable business outcomes — ROAS, cost per order, contribution margin, and customer lifetime value — not impressions or clicks. It combines Meta Ads, Google Shopping, CRO, creative strategy, and attribution tracking into one profit-first growth system. Every decision is anchored to your unit economics.

How is performance marketing different from digital marketing?

Digital marketing is a broad umbrella covering brand awareness, SEO, social media, content, and paid ads — often measured by reach, impressions, or engagement. Performance marketing is a subset focused exclusively on measurable revenue outcomes. At Aim n Launch, every rupee of ad spend is tracked to orders placed, ROAS delivered, and contribution margin earned. We don’t report impressions — we report revenue.

What ROAS can I realistically expect from your performance marketing campaigns?

Our D2C clients average 4.2X ROAS, with individual results ranging from 3.8X to 6.9X depending on your product category, gross margins, AOV, and competitive landscape. Before any engagement, we calculate your specific breakeven ROAS — the minimum ROAS at which you neither profit nor lose — and build our campaigns around exceeding it, not just hitting a generic number.

Which platforms do you manage for eCommerce performance marketing?

We primarily manage Meta Ads (Facebook + Instagram) and Google Ads (Shopping, Search, Performance Max), supported by CRO, analytics, tracking, and creative optimisation. For brands with the right unit economics, we also layer in WhatsApp marketing and email automation to improve retention and blended MER.

Do you only run ads, or is CRO included?

CRO is non-negotiable for us. Ads without conversion optimisation fail at scale — we’ve seen it dozens of times. Before increasing any ad budget, we audit your product pages, offer structure, checkout flow, and page speed. Fixing a CVR from 0.8% to 2.4% triples your revenue from the same spend. We always fix the funnel first.

When is my D2C brand ready for performance marketing?

Your brand is ready for performance marketing when you have: (1) proven product-market fit — people are already buying, (2) healthy gross margins (typically 50%+ for D2C), (3) a Shopify store that can handle the traffic volume, and (4) a minimum test budget (usually ₹1–2L/month to start building meaningful data). If you’re unsure, our free strategy call includes a readiness assessment at no cost.

How quickly will I see results?

Most clients begin seeing measurable improvement in CPO and ROAS within 30–45 days. The first 2–3 weeks are spent on funnel audit, CRO fixes, and creative setup. Campaigns launch in week 3. Significant scale typically happens by day 60–90 once the creative testing system has identified winning angles. Our fastest result: ₹3.4 Crore revenue in 23 days for a nutrition brand at 4.36X ROAS.

What does your reporting look like?

We provide daily performance check-ins and weekly strategic reviews. Every report answers one question: what do we do next? You get contribution margin analysis, ROAS vs breakeven tracking, creative test results (winners and losers), CPO trends, and a clear next-action list. No PDF-and-disappear approach — decisions are made daily, not monthly.

Ready to Scale Your Delhi D2C Brand to 6–7 Figures?

Join 50+ founders who chose profitable, data-driven growth over vanity metrics. Your free strategy session includes a full audit of your current ads, funnel, and growth gaps.