How a Health and Wellness Brand Hit Rs. 1.20Cr Sales in 29 Days at 3.03x Blended ROAS
Rs. 39.82L spent on paid acquisition. Rs. 1,20,83,226.30 in Shopify sales. 1.83% store conversion rate. Rs. 1,282.73 AOV.
Rs. 1.20CrTotal sales
3.03xBlended ROAS
1.83%Store CVR
Rs. 1,283AOV
The Brand
This was a health and wellness D2C brand selling in India. The brand already had demand, daily sales, and enough paid traffic to make decisions from real data.
The goal was not one loud spike. The goal was to see if sales consistency, AOV, conversion rate, and acquisition cost could hold together while spending at scale.
The Snapshot
| Niche | Health and wellness |
| Period | May 1 to May 29, 2026 |
| Total sales | Rs. 1,20,83,226.30 |
| Ad spend | Rs. 39,82,199.66 |
| Blended ROAS | 3.03x |
| AOV | Rs. 1,282.73 |
| CVR | 1.83% |
| Estimated orders | 9,420 |
| Estimated CPA | Rs. 422.74 |
The Growth Read
The graph shows stable daily sales through most of May, with a stronger lift in the final week. ROAS mattered, but it was not the whole story.
- AOV gave the brand room to acquire customers.
- CVR showed the store was converting, with room to improve trust and product education.
- Daily revenue stayed controlled instead of depending on one isolated spike.
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