We are a Delhi based performance marketing agency. Our office is in Mahipalpur. Our team is on the same time zone, same ground reality, and same logistics map as your brand. If you run a D2C business in Delhi and you want an agency that can sit across the table with you when something is going wrong, that is what we are. Most agencies you have spoken to will pitch you ROAS. ROAS is a flattering number that does not pay your salary. The number that actually pays you is CM2, which is what your business keeps after the cost of the product, the cost of shipping, the cost of returns, and the cost of every ad that brought the order. We run Meta and Google Ads with CM2 as the scoreboard. If CM2 is growing, you are winning. If it is not, no dashboard will help.
This page is about what we do for Delhi D2C brands and how that is different from what most agencies in the city are doing.
We have been operating out of Delhi since 2019. We know the city’s D2C ecosystem at the founder level. We know which warehouses RTO badly, which courier partners are good for which pin codes, which COD friendly checkout flows are working, and which Delhi creators actually move sales versus the ones who just move likes.
This matters because Delhi D2C has a specific shape that is different from Mumbai or Bangalore:
• COD orders are still 50 to 65 percent of total volume for most categories in NCR. RTO can wipe out 8 to 15 percent of revenue if you ignore it.
• Fashion, beauty, lifestyle, jewellery, and food brands dominate Delhi. The ad rates and creative norms are different from supplements or tech enabled D2C in the south.
• Creator and UGC supply is concentrated in Delhi, which gives Delhi brands a structural advantage on creative velocity if they are organised about it.
• The talent pool of designers, video editors, and ad ops people is denser in NCR than anywhere else in India. This means the agencies you compete with are also better resourced. Mediocre execution gets exposed faster here. Working with a Delhi agency that understands this ecosystem from the inside means you spend less time explaining your problem and more time fixing it.
When a Delhi D2C brand signs with us, the engagement covers six surfaces. Each one is a place where money leaks or money lifts. You usually need work on all six.
Theme work, conversion focused page builds, app integrations, page speed, and the backend changes needed to actually lift conversion. We have in house Shopify developers, not outsourced freelancers.
Static ads, UGC video ads, founder led videos, and creator briefs. Our creative team produces, briefs, and reviews so you get a steady stream of new ads to test. Most Delhi brands fail at scale because they run the same five creatives for six months.
Automated WhatsApp flows and email sequences that recover abandoned carts, upsell after purchase, and build repeat buyers running 24/7 even when your team isn’t.
For most Delhi D2C brands this is 60 to 75 percent of ad spend. Full account audit, audience consolidation, Advantage Plus shopping campaigns, retargeting cleanup, creative testing pipeline, and weekly optimisation. We do not over engineer audiences in 2026. We let creative do the targeting work because that is how Meta’s algorithm has been built to work for two years now.
Performance Max for shopping driven brands, Search for brand defence and category capture, Shopping for high intent buyers, YouTube for awareness and consideration, and proper
conversion tracking. For Delhi brands selling in the 500 to 3000 AOV band, Google Ads is ₹ ₹ usually under invested by 30 to 50 percent of what it could be.
Product page, COD form, checkout, post purchase upsell, and abandoned cart flow. Delhi brands lose more money in their COD form than in any other single funnel step. Fixing it usually adds 8 to 15 percent more orders without spending an extra rupee on ads.
OUR CLIENTS EXPERIENCE
UNCOMFORTABLE ORGANIC GROWTH
We have run this playbook with enough Delhi brands that the rhythm is predictable. Your numbers will be different, but the sequence is roughly this:
Audit phase. We pull your ad data, your Shopify data, your shipping data, and your returns data. You get a written report that says here are the three biggest holes in your bucket, and here is the order we will plug them in.
Quick wins phase. Things that need no creative production. Bid strategy fixes, audience consolidation, retargeting setup, COD form rebuild, basic upsell setup, page speed cleanup. Most brands see a 10 to 20 percent profit lift from this work alone because nothing in the
bucket was tightened.
Creative engine phase. We push 8 to 12 new ad assets per week. Static, UGC, founder led video, creator content. Winners get scaled, losers get killed. By week 8 you should be
seeing a clear ladder of which ad angles are working and which are not.
Scale phase. Budget pushes into the proven winners. We start the work on the next bottleneck, which is usually AOV expansion through bundles and upsells or repeat purchase
through retention flows. CM2 reporting becomes weekly.
We have worked with Delhi based brands across:
• Food and beverage including peanut butter, protein snacks, and beverages
• Personal care and clean beauty
• Jewellery and accessories
• Home and lifestyle
• Children’s products and kids’ education brands
• Health and wellness including elderly care
If your category is not here, the first call we have will tell you whether we have the right context to
take on the work. We will not pitch you if we do not.
Retainers start at 75,000 ₹ per month for brands spending 5 lakh to 15 lakh per month on ads, and scale up based on spend ₹ ₹ volume, services included, and creative production needs. Most Delhi D2C brands we work with sit between 1 lakh and 2.5 lakh per month in agency fee. The exact number depends on what is in ₹ ₹ scope. We share the proposal after the audit, never before.
Yes. Our office is in Mahipalpur, Delhi. We meet Delhi based clients in person for the kickoff, the quarterly review, and any time the situation needs it. Most weekly work happens on Slack and Google Meet. For NCR clients we also visit warehouses and shoot creative on site when it makes sense.
No. The minimum is a 90 day engagement, then month to month after that. If we are not earning our fee in lifted profit, you should be free to leave.
We share specific client names and metrics on the first call under NDA. Public case studies are available on our case studies page. Categories we have shipped real results in include food and beverage, peanut butter, protein snacks, beauty, jewellery, kids’ products, and elderly care.
We have an in house team: ads strategists, designers, video editors, Shopify developers, and a project ops lead. Nothing is outsourced. The same team you meet on day one is the team that runs your account on day 90.
CM2 is contribution margin level 2. It is your revenue from a sale, minus the cost of the product, minus the cost of fulfilment, minus the cost of returns and RTO, minus the cost of the ad that brought the sale. If CM2 is positive, the sale made you money. If it is negative, you paid a customer to buy from you. ROAS hides this. CM2 cannot.
We work with brands where the founder or an in house person already runs ads. In those cases we either take over fully or run as an extension of your team on creative, reporting, and strategy. Tell us your current setup on the first call and we will tell you which version makes sense.
Book a free 30 minute profit audit. We will look at your ad accounts and your unit economics together, and tell you the three biggest leaks before you decide whether to work with us.
