How much should I spend on Facebook Ads for my D2C brand?

We recommend a minimum of ₹3-5 lakh per month in Meta ad spend to generate meaningful data for optimization. Below that, you do not have enough volume to test creatives, audiences, and offers properly. Most of our clients spend between ₹5L and ₹30L per month on Meta.

What ROAS should I expect from Facebook Ads?

This depends entirely on your product margins, AOV, and order economics. A brand with 70% gross margins can be profitable at 2x ROAS. A brand with 40% gross margins needs 4x+ ROAS. That is why we track CM2 rather than just ROAS. We will tell you your specific break-even ROAS target during the CM2 diagnostic.

How many creatives do you test per month?

We aim for 15-20 new creative concepts per month. Not variations of the same ad (different button color does not count). Genuinely different concepts: different hooks, different formats, different visual styles, different offers. This volume is what prevents creative fatigue and keeps your campaigns scaling.

Do you create the actual ad graphics and videos?

We create the strategy, scripts, and detailed briefs. Your design team or UGC creators produce the final assets from our briefs. Our briefs include exact copy, layout specifications, shot lists for video, visual direction, and Hinglish variations. They are production-ready, meaning your team can execute them immediately without back-and-forth.

What is the difference between Facebook Ads and Meta Ads?

Same thing. Facebook rebranded to Meta in 2021. “Meta Ads” encompasses advertising across Facebook, Instagram, Messenger, and the Audience Network. When we say “Facebook marketing” or “Meta Ads,” we mean the entire ecosystem, with Instagram being the primary placement for most D2C brands in India.

Do you also run Instagram Ads?

Instagram is part of Meta’s ad platform. When we manage your Meta campaigns, Instagram placements (Feed, Stories, Reels, Explore) are included. For most D2C brands in India, Instagram generates 60-70% of total Meta ad performance because that is where your audience spends most of their time.

How is your agency different from other Facebook marketing agencies?

Three things. First, we optimize for CM2 (contribution margin), not just ROAS. We account for your shipping, RTO, and payment costs when evaluating campaign profitability. Second, we work only with D2C and ecommerce brands, so every creative brief, every audience strategy, and every optimization playbook is built for online stores. Third, we manage both Meta and Google Ads, which means the data from both channels informs a unified strategy.

Can Facebook Ads help reduce my COD percentage?

Yes. Through creative messaging that emphasizes prepaid benefits, targeting audiences with higher prepaid adoption, and coordinating with your checkout experience to display prepaid incentives. We have helped brands shift their prepaid ratio by 15-25 percentage points through Facebook creative strategy alone.

What happens if my ads stop performing?

This is normal. Creative fatigue is real. The fix is having a pipeline of new concepts ready to replace fatigued ones. That is why we produce 15-20 concepts per month. When performance dips, we already have new creatives in testing. We also monitor frequency metrics daily and rotate creatives before they fatigue, rather than waiting for performance to crash.

Facebook Marketing Agency India | Meta Ads for D2C & Ecommerce

Every D2C brand in India starts with Facebook Ads. And almost every brand hits the same wall within 6-12 months.

The first few months feel like magic. You launch a campaign, the orders roll in, ROAS looks healthy, and you start thinking about scaling. Then creative fatigue sets in. The same ads stop working. CPMs climb. Your cost per purchase creeps up week after week. Your agency suggests “testing new audiences” but runs out of ideas. You increase budget and ROAS drops proportionally. You decrease budget and revenue disappears.

This is not a Facebook problem. This is a strategy problem. And it is the reason most D2C brands in India never cross the ₹30-50 lakh per month revenue ceiling. They hit the wall and bounce between agencies hoping the next one has a secret formula.

There is no secret formula. There is a system. And it starts with understanding that Facebook marketing for ecommerce is not about finding the right audience. In 2026, with Advantage+ Shopping and Meta’s algorithm, the targeting is largely handled by AI. The game now is about three things: creative volume, offer strategy, and unit economics.

We are Aim n Launch, a Delhi-based Facebook marketing agency that works exclusively with D2C and ecommerce brands. We have managed Meta ad accounts spending ₹5 lakh to ₹30 lakh per month. And the brands that scale past the wall all have one thing in common: they treat Facebook as a system, not a slot machine.