Ecommerce Marketing Company That Treats Your Store Like a Business, Not a Campaign

Here is the thing about most ecommerce marketing companies in India. They will run your ads, post on your social media, maybe write a blog post or two, and send you a monthly report that shows impressions and clicks going up. And your bank balance? Same place it was last month.

We have seen this pattern play out with almost every brand that comes to us. They have been working with an agency for 6-12 months. The reports look good on paper. ROAS is at 3x or 4x. But when you pull the actual numbers, after accounting for shipping costs, payment gateway fees, return to origin losses, and packaging, the profit per order is somewhere between disappointing and nonexistent.

That is not marketing. That is theatre.

Aim n Launch is an ecommerce marketing company based in Delhi. We work exclusively with D2C and ecommerce brands in India. And we start every engagement the same way: by looking at the only number that actually matters. Your contribution margin.

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What We Actually Mean by “Ecommerce Marketing”

Let us be clear about what ecommerce marketing is and is not.

It is not posting product photos on Instagram three times a week. It is not boosting Facebook posts and calling it “paid media strategy.” It is not writing generic blogs about “5 benefits of our product” that nobody reads.

Ecommerce marketing, when done properly, is a revenue system. It starts with understanding your product economics, moves through customer acquisition, and extends all the way to retention and repeat purchase. Every piece has to work together. If your ads bring in customers who buy once and never return, your marketing is failing. If your checkout loses 78% of carts because the page loads in 6 seconds on mobile, your marketing is failing. If your customer acquisition cost is higher than your lifetime value, your marketing is failing. No matter what the reports say.

We think about ecommerce marketing as a machine with five moving parts. Break any one of them, and the machine stops working.

Unit Economics

Before we spend a single rupee on advertising, we need to know your numbers. What does it actually cost you to acquire a customer, fulfill the order, handle returns, and process the payment? We pull data from your Shopify store, your shipping partner (Shiprocket, Delhivery, whoever you use), your payment gateway (Razorpay, PayU, Cashfree), and your ad accounts. We build what we call a CM2 waterfall: revenue minus COGS, shipping, payment fees, RTO losses, and ad spend. What is left is your real margin. If that number is negative, scaling your ads will only make things worse. We fix the economics first.

Acquisition (Paid and Organic)

Once the economics are healthy, we open the growth taps. This means Meta Ads (Facebook and Instagram), Google Ads (Shopping, Search, Performance Max), and SEO. We run all three channels for most of our clients because they serve different parts of the buying journey. Meta catches people early, when they are scrolling and discovering. Google catches them later, when they are searching with intent to buy. SEO builds a long-term foundation that reduces your dependence on paid media over time.

Conversion (Your Website)

Traffic is useless if your store cannot convert it. Most ecommerce stores in India convert at 1.5-2%. We aim for 2.5-3.5%. The difference comes down to product page design, mobile experience (80%+ of your traffic is on phones), trust signals, checkout flow, page speed, and upsell strategy. We audit and optimize all of it.

Retention (Bringing Buyers Back)

Acquiring a new customer costs 5-7x more than bringing back an existing one. We set up email and WhatsApp flows that remind, recommend, and re-engage. Post-purchase sequences, replenishment reminders, win-back campaigns, and cross-sell suggestions. WhatsApp is our primary retention channel for Indian brands because open rates are 85-90% compared to 15-20% for email.

Creative (The Fuel for Everything)

Ads need creatives. Fresh ones. Constantly. Creative fatigue is the number one reason ad accounts stall. We produce 15-20 new creative concepts per month per brand: static ads, UGC video scripts, carousel formats, Hinglish copy for tier-2 audiences. We brief your designers and creators with production-ready scripts and shot lists. Not vague “make something engaging” briefs. Specific hooks, body copy, CTA text, and visual direction.

Brands we grow.

OUR CLIENTS EXPERIENCE
UNCOMFORTABLE ORGANIC GROWTH

FMCG Hydration Brand: 16 days • ₹9.62L Net sales • 1,606 orders • AOV ₹605 • Returning 22.8% • +382% net vs prior period

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FMCG Snacks Brand (India) — 31 days • ₹11,22,028 total sales • 1,265 orders • AOV ₹887 • +498% sales vs prior • +297% sessions • +319% orders

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334% Revenue Growth in 30 Days • How we scaled a coconut water powder D2C brand past their ₹8L target, hitting ₹10.5L in a single month.

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Fashion Brand (India) — 31 days • ₹42,33,340 tracked revenue (₹31,55,340 Meta + ₹10,78,000 SEO) • 4.98× ROAS on Meta • 2,331 purchases • AOV ₹1,354 • MER 6.69×

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Nutrition & Wellness brand scaled to ₹3.4Cr revenue in 23 days at 4.36 ROAS with a defendable AOV strategy.

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The Scale-Up Journey of a Shark Tank Featured Healthy Snacks Brand. How we took a protein snacking brand from ₹7.8L to ₹30.2L in gross sales in a single month, with a 2.87% conversion rate and 6% AOV lift.

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Our Ecommerce Marketing Services

Meta Ads (Facebook and Instagram)

Meta is still the primary acquisition channel for most D2C brands in India. We manage Meta ad accounts for brands spending ₹5 lakh and above per month. Our approach: Advantage+ Shopping campaigns for broad prospecting, manual CBO and ABO structures for controlled testing, Cost Cap and Bid Cap bidding for margin protection, and aggressive creative testing to beat fatigue.

We do not just optimize for cheapest purchases. We optimize for profitable purchases. That means targeting customers who are more likely to pay prepaid, less likely to return, and more likely to reorder. Your Meta pixel and Conversions API setup needs to be feeding the right data for this to work, and we make sure it is.

Google Ads (Shopping, Search, Performance Max)

Google captures high-intent buyers. Someone searching “buy vitamin C serum online” is further along the buying journey than someone scrolling Instagram. We run Google Shopping campaigns with product feed optimization (titles, descriptions, images, pricing), Search campaigns targeting high-intent keywords, and Performance Max campaigns for cross-channel reach.

For ecommerce specifically, Shopping ads are the biggest lever. Your product feed quality directly determines your visibility and cost per click. We optimize product titles with search terms buyers actually use, clean up product categories, and manage negative keywords aggressively to cut wasted spend.

SEO for Ecommerce Stores

Paid ads bring immediate revenue. SEO compounds over time. We handle technical SEO (site speed, crawlability, schema markup), product and category page optimization, and content strategy targeting problem-aware keywords that your customers search before buying. The real SEO opportunity for ecommerce brands is in educational content that captures research-stage traffic and funnels it toward product pages.

Conversion Rate Optimization

Small improvements in conversion rate have massive impact on revenue. If your store does ₹30 lakh/month in revenue at 1.5% conversion rate, improving to 2.5% means ₹50 lakh/month with zero additional ad spend. We audit product pages, checkout flow, mobile experience, trust signals, and page speed. We identify where visitors drop off and fix the friction points.

For Indian buyers specifically, we optimize for COD vs prepaid display (with prepaid incentives), delivery timeline visibility, return policy clarity above the fold, and real customer reviews. These are the trust signals that make or break conversion for Indian ecommerce.

Shopify Store Development and Optimization

Most of our clients are on Shopify. We build new stores and optimize existing ones. Our focus: speed (under 3 seconds on mobile), mobile-first design, clean checkout experience optimized for Indian payment methods (UPI, cards, wallets, COD), and minimal app bloat. Every unnecessary Shopify app adds JavaScript that slows your site and kills conversions.

Email and WhatsApp Marketing

Retention is where profitability lives. We set up automated flows on Klaviyo, WebEngage, or Wigzo: welcome sequences, abandoned cart recovery, post-purchase thank you, replenishment reminders, cross-sell recommendations, and win-back campaigns. On WhatsApp, we use Business API for order confirmations, shipping updates, and targeted promotional messages with 85-90% open rates.

Who This Is For

Good fit:

Indian D2C or ecommerce brand doing ₹10 lakh+ per month in revenue
Spending ₹5 lakh+ per month on ads (or ready to within 60 days)
Selling on your own Shopify or WooCommerce store
Willing to share real business data (ad accounts, Shopify, shipping, payments)
Care about actual profitability, not just growing top-line revenue

Not a fit:

Pre-revenue or pre-product brands (you need product-market fit first, not an agency)
Marketplace-only sellers (Amazon, Flipkart marketing is a different game)
Brands looking for the cheapest possible agency option
Anyone who just wants “social media management” without performance accountability

How We Have Helped Ecommerce Brands Grow

Health Supplement Brand (Bangalore)

Started at ₹6L/month revenue with ₹3L ad spend and 1.8x ROAS. CM2 audit revealed their bestseller had the worst margins due to heavy weight and high shipping cost. We redirected ad spend to lighter, higher-margin SKUs, built a dedicated Shopify landing page for Meta traffic, and wrote 12 UGC scripts for creators. In 60 days: revenue at ₹11L/month, ROAS at 2.6x, CM2 at 16%. First time profitable.

Beauty D2C Brand (Mumbai)

Revenue ₹32L/month with ROAS at 3.5x, but CM2 at only 6% due to low AOV driving high per-order shipping costs. We introduced bundle offers pushing AOV from ₹650 to ₹1,100, created a “Build Your Kit” page, rewrote product copy emphasizing bundle value, and launched Google Shopping for high-intent searches. After 120 days: revenue ₹41L/month, ROAS steady at 3.2x, CM2 jumped to 19%.

Fashion Brand (Delhi NCR)

Store loading in 6.8 seconds on mobile. Organic and paid traffic converting at under 1%. We stripped 8 unnecessary apps, compressed all images, switched to a lighter theme, and redesigned the product page with sticky mobile CTA, size guide popup, and delivery estimator. Load time dropped to 2.4 seconds. Conversion rate tripled in 5 months. Revenue impact: ₹12L additional monthly without increasing ad spend.

What Makes Us Different From Every Other Ecommerce Marketing Company

We start with your P&L, not your ad account. Most agencies never look at your shipping costs, payment fees, or return rates. We pull all of it together into a CM2 waterfall before we run a single ad.

We work only with ecommerce and D2C brands. No dentists. No restaurants. No real estate. Every system, every SOP, every creative brief we have is built for online stores selling products directly to consumers.

We name the Indian stack. Shiprocket, Razorpay, GoKwik, Shopify India, WhatsApp Business API, COD management. We do not apply US playbooks to Indian buyers. We know how the ecosystem works because we live in it every day.

We track CM2 weekly. Not just ROAS. Not just revenue. The actual margin left after every variable cost is subtracted. If CM2 dips below the floor, we adjust immediately instead of hiding behind good-looking ROAS numbers.

We say no to brands that are not ready. If your product is not selling yet, or your unit economics cannot support agency fees and ad spend, we will tell you. We would rather lose a deal than take your money knowing the outcome will disappoint.

Frequently Asked Questions

What does an ecommerce marketing company do?

An ecommerce marketing company manages the strategies and channels that drive traffic, conversions, and revenue for online stores. This includes paid advertising (Meta, Google), SEO, conversion rate optimization, email and WhatsApp marketing, creative production, and analytics. A good ecommerce marketing company treats all of these as an integrated system, not isolated services.

How much does an ecommerce marketing company charge in India?

Pricing varies based on scope. Budget agencies charge ₹15-25k/month and typically deliver surface-level work. Mid-tier agencies charge ₹40-60k/month. Performance-focused agencies like us start at ₹60-70k/month for core services and ₹80-90k+ for full-service engagements. The real cost of a cheap agency is the ad budget they waste. Focus on ROI, not monthly fees.

How long before ecommerce marketing shows results?

Month 1 is audit, setup, and strategy. Months 2-3 are implementation and optimization. Most brands see measurable improvements in profitability by end of month 2. Significant revenue growth typically appears in months 3-4. SEO takes longer, usually 6-8 months for meaningful organic revenue. We are a compounding engine, not an overnight solution.

Do you work with Shopify stores only?

Primarily Shopify (about 80% of our clients), but we also work with WooCommerce stores. We do not work with Magento, BigCommerce, or custom platforms. Our systems and SOPs are optimized for these two platforms, which is why we deliver better results on them.

What ad spend do I need before hiring an ecommerce marketing company?

We recommend a minimum of ₹5 lakh per month in ad spend. Below that, there is not enough data volume for meaningful optimization, and the economics do not support agency fees on top of ad spend. If you are below ₹5L, focus on product-market fit and organic growth first.

Can you help with marketplace sales (Amazon, Flipkart)?

No. Our focus is exclusively on your own D2C website. Marketplace marketing is a fundamentally different discipline with different algorithms, fee structures, and strategies. Trying to do both with one agency usually means doing neither well. We can refer you to marketplace specialists if needed.

Do you provide creative services (ads, videos, graphics)?

We provide creative strategy, ad briefs, UGC scripts, and production direction. We do not shoot video or do graphic design ourselves. We give your design team or UGC creators everything they need: exact copy, layout specifications, visual direction, and shot lists. The output is production-ready briefs that can be executed without back-and-forth.

What industries do you specialize in?

Health and wellness, beauty and skincare, food and beverage, fashion and apparel, fitness and supplements, home and lifestyle. These are the categories where we have the deepest data, the strongest case studies, and the best understanding of what works.

How do you report on results?

Monthly reports focused on three things: CM2 (your actual profitability), revenue growth (total and by channel), and action plan (what we did this month and what we are doing next month). No vanity metrics. No 30-page PDFs full of graphs nobody reads. A clear, honest picture of where you stand and where you are going.

What if my unit economics are currently negative?

That is actually the ideal time to start working with us. We specialize in diagnosing and fixing the leaks: COD-to-prepaid shift, RTO reduction, AOV improvement, shipping cost optimization, and ad targeting refinement. Most brands we take on with negative CM2 become profitable within 60-90 days.

Your Ecommerce Marketing Should Make You Money

If your current marketing effort is generating revenue that disappears into shipping costs, return losses, and payment fees, something is fundamentally wrong. And it will not fix itself by spending more on ads.

We will pull your real numbers. Show you where money is leaking. And build a plan to fix it.