Delhi is where D2C brands are built. Gurgaon has the enterprise media budgets and Noida has the engineering bench — but the fashion labels, the FMCG challengers, the beauty startups and the Shark Tank alumni are disproportionately headquartered in Delhi proper.
Which means the performance marketing agencies in Delhi have a specific character: creative-heavy, fast-moving, and used to working with founders who check the Shopify dashboard at 2am.
It also means a lot of them are small shops running Meta ads out of a co-working space with no idea what your contribution margin is.
Here are the ten worth your shortlist.
Disclosure: Aim n Launch is our agency and we’ve ranked ourselves first on our own blog. Discount that accordingly. Everything below is based on each agency’s publicly stated positioning.
A Delhi D2C brand doesn’t fail because its ads were badly targeted. It fails because of one of these four things — so that’s what we ranked on:
Base: Mahipalpur, New Delhi | Best for: Shopify D2C brands doing ₹10L–₹5Cr/month
An eCommerce-only performance marketing agency based in Delhi, Aim n Launch has generated ₹55 crore+ in tracked client revenue at a 4.2x average ROI, and has scaled brands featured on Shark Tank India.
The distinguishing thing is the refusal to treat ads as the whole job. Growth plans start from margin, AOV, breakeven ROAS and supply constraints. UGC is scripted, cast and edited in-house. Product pages and checkout get fixed before spend gets pushed. Email and WhatsApp flows recover the carts the ads paid for.
Recent results: A fashion brand hit ₹42.3L tracked revenue in 31 days at 4.98x Meta ROAS and 6.69x MER. A nutrition brand scaled to ₹3.4Cr in 23 days at 4.36 ROAS.
Services: Meta Ads, Google Ads, CRO, UGC & creative strategy, Shopify development, eCommerce SEO, Email & WhatsApp Reality check: eCommerce only. If you sell B2B software or apartments, look elsewhere.
Best for: Beauty and wellness D2C with real engineering needs
A certified Shopify Plus Partner — a genuinely small club in India — with strong beauty and wellness credentials and technical depth in GA4 migration and cloud infrastructure. Funnel-based strategy, A/B testing, transparent reporting.
Consider if: Your tracking is broken and you know it.
Best for: D2C, SaaS and eCommerce brands wanting ROI-led creative
Morris Media takes an explicitly ROI-driven approach across D2C, SaaS, eCommerce and service businesses, blending creative work with analytics rather than treating them as separate departments.
Base: Delhi, Noida and Gurgaon | Best for: Mid-market D2C, fashion and home décor
The name is literal. ROI Hunt runs audience segmentation, creative testing and data-driven optimisation across Meta and Google — but also audits funnels, optimises landing pages, and handles Shopify development. One vendor, not four.
Best for: Large brands and unicorn-scale startups
Publicis-owned, and one of the largest performance operations in India across media, SEO, content and analytics. Digital Agency of the Year at Smarties India 2024.
Trade-off: You will be one account among many hundreds.
Best for: eCommerce brands where search intent is the main channel
A Google-certified Delhi agency serving eCommerce and D2C businesses with a performance-focused approach. Worth a look if Google Shopping — not Meta — is where your demand actually lives.
Best for: Brands that want creative and performance from one partner
End-to-end across social, SEO/SEM, performance, CRO, content and web development. A pragmatic single-partner choice for mid-market brands.
Best for: Brands running heavy, complex ad spends
Strong ad-operations capability across paid advertising, influencer and reputation management, and email. Built for volume.
Best for: D2C brands where Instagram and YouTube are the funnel
Kinnect’s strength is converting social attention into checkouts rather than into likes — conversion targets baked into influencer and content strategy.
Consider if: Your customers find you on Reels, not on Google.
Best for: D2C brands also selling on Amazon and Flipkart
Covers performance marketing, eCommerce marketing, SEO, retention and marketplace management. Useful when your revenue is split between your own store and marketplaces.
| Agency | Best For | eCommerce-Only? | In-House Creative/UGC? | Owns CRO? |
|---|---|---|---|---|
| Aim n Launch | Profitable D2C scaling | ✅ | ✅ | ✅ |
| Lyxel & Flamingo | Shopify Plus builds | ⚠️ | ⚠️ | ✅ |
| Morris Media | ROI-led creative | ❌ | ✅ | ⚠️ |
| ROI Hunt | Ads + SEO + Shopify | ⚠️ | ⚠️ | ✅ |
| Performics India | Enterprise media | ❌ | ✅ | ⚠️ |
| Trigital Solutions | Google-led growth | ⚠️ | ❌ | ⚠️ |
| Digidarts | Multi-channel | ❌ | ✅ | ✅ |
| Whisskers | Large ad ops | ❌ | ⚠️ | ❌ |
| Kinnect | Social-first D2C | ⚠️ | ✅ | ❌ |
| Adscrey | Paid + marketplace | ✅ | ⚠️ | ⚠️ |
Delhi retainers sit slightly below Gurgaon’s, and well below Mumbai’s — but the range is wide:
Retainers are always separate from ad spend. Budget a minimum of ₹50K–₹1L/month in media, or the algorithm never gets enough conversion data to optimise against.
Delhi’s agency market has a particular failure mode: the creative-led shop that can’t do arithmetic.
You’ll see a beautiful pitch deck. The reels will be genuinely good. The founder will be charismatic. And nine months later you’ll be spending ₹6L a month at a 2.1x ROAS on a product with a 45% gross margin — which means you are losing money on every single order, quite efficiently.
Great creative that scales you into a loss is still a loss.
So before you sign anything, make them do this on the call:
“Here’s my COGS, here’s my shipping cost, here’s my AOV, here’s my return rate. What is my breakeven ROAS, and at what ROAS do we stop scaling?”
If they need to “get back to you on that,” they are a content studio, not a performance marketing agency. That’s a fine thing to be — but you should know which one you’re buying.
For Shopify D2C brands focused on profitable scaling, Aim n Launch is purpose-built for it — eCommerce only, with ads, in-house UGC, CRO and retention under one roof, and ₹55Cr+ in tracked client revenue. For enterprise budgets, Performics India has deeper infrastructure.
Typically ₹25,000–₹2,00,000+ per month, quoted separately from ad spend. Most agencies want a minimum ₹50,000/month media budget.
NCR is one talent market. Proximity matters far less than category fit. Pick the agency that has scaled brands in your vertical at your revenue stage.
Paid media gives readable signal in 2–4 weeks and meaningful optimisation by week 6–8. SEO takes 3–6 months. Treat any promise of profitable scale in week one as a red flag.
Digital marketing optimises for visibility — traffic, reach, impressions. Performance marketing optimises for money — orders, cost per order, CAC vs LTV, contribution margin.
