Home Renovation Leads Through Google Ads
A local home renovation company wanted more customer leads but faced tough competition. We ran Google Ads targeting homeowners searching for remodelling services in their area.
Ads highlighting the company’s services and experience
Landing pages letting people request quotes easily
Targeting specific neighbourhoods the company served
58K ad clicks from interested homeowners (Dec 2023 – Feb 2024)
477 leads captured who requested quotes
Average cost of ₹633 to get each new lead
Total spent = ₹302K over those 3 months
The ads worked really well, especially around times when more people look for renovation services. The company got a steady flow of high-quality leads from motivated homeowners looking to renovate. A nice boost to their business from a smart Google Ads approach.
Boosting Fashion Sales with Facebook Ads: A TOF Case Study
A fashion e-commerce brand, TOF, aimed to increase sales and reach a wider audience through Facebook advertising campaigns targeting various product categories and customer segments.
Boosting Student Enrollments Through Google Ads
The Business: A leading online education platform in India offering courses, training programs, and learning resources for students across various subjects and levels.
The Goal: Increase student enrollments and user registrations on the platform through targeted digital marketing efforts.
Search and display campaigns highlighting the platform’s course offerings
Location-based targeting in major educational hubs across India
Optimized landing pages and registration flows for a seamless experience
Continuous campaign monitoring and optimization based on performance data
Total Ad Spend: ₹1.5M
New Student Registrations: 2,120
Cost per Registration: ₹715.36
Conversion Rate: 3.56%
Through this strategic Google Ads campaign, the online education platform successfully attracted over 2,100 new student registrations at an efficient cost of just ₹715 per registration.Â
Despite variations in demand, the consistent 3.56% conversion rate demonstrates the campaigns’ effectiveness in reaching and converting the targeted student audience across India.
Scaling a Kids Brand with Consistent 3.2 ROAS
An e-commerce brand specialising in kids’ and family products, launched a series of Facebook ad campaigns to boost sales in specific product categories and engage parents during key seasonal events.
Generating Cost-Effective IT Sales Leads Through Google Ads
The Business: A leading IT solutions provider in India, offering a range of enterprise software, cybersecurity, cloud computing, and consulting services to businesses across industries.
The Goal: Drive a consistent flow of high-quality sales leads and opportunities at an optimal cost-per-conversion.
Fully-automated campaign optimized with machine learning
Ads dynamically served across Google’s properties based on user signals
Smart bidding to capture converting customers across channels
Conversion Rate: 1.51%
Clicks: 11K
Conversions: 465.32 (sales leads/opportunities)
Cost per Conversion: ₹675.25
Through Google’s Performance Max solution, the IT firm successfully generated over 465 qualified sales leads and opportunities at an efficient ₹675 cost per conversion. Despite fluctuations, the 1.51% conversion rate highlights the campaign’s effectiveness in delivering relevant ads to audiences with a genuine interest in IT services.
By leveraging machine learning and automation, the Performance Max campaign optimized itself to capture converting prospects across Google’s vast advertising ecosystem.Â
Facebook Ads Drive 1,396 Purchases for New Skincare Line
TOF, an e-commerce fashion brand specializing in women’s apparel, launched a focused Facebook ad campaign to promote their new line of flare leggings.
Generating IT Leads For Enterprise Clients with Google Ads
The Objective: Generate a steady stream of high-quality B2B sales leads and opportunities from businesses actively seeking IT solutions.
Search and display campaigns targeting relevant B2B keywords and audiences
Compelling ad messaging highlighting the firm’s IT expertise and solutions
Optimized landing pages and lead capture flows for a seamless experience
Clicks: 4.38K (from interested businesses)
Conversions: 286.99 (qualified sales leads/opportunities)
Total Cost: ₹542K
Cost per Conversion: ₹1.4K
Through this strategic Google Ads campaign, the IT solutions provider successfully generated nearly 287 qualified B2B sales leads and opportunities at a competitive ₹1,400 cost per conversion. Despite fluctuations, the consistent lead volume demonstrates the effectiveness of the targeting and messaging in resonating with businesses actively seeking IT services.
Protein brand: 3.82x ROAS on Facebook Ad Campaign
A health and fitness e-commerce brand, launched a comprehensive Facebook ad campaign to promote their new product lines for both men and women, focusing on fitness apparel and accessories.