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Case Studies
Boosting Fashion Sales with Facebook Ads: A TOF Case Study
A fashion e-commerce brand, TOF, aimed to increase sales and reach a wider audience through Facebook advertising campaigns targeting various product categories and customer segments.
The Campaign:
- Multiple ad sets focusing on different product lines (All Products, Women Apparel, Women’s Clothing)
- Diverse ad formats including Catalog, Carousel, and Reel ads
- Targeted both broad audiences and specific segments (e.g., Fashion Designers)
The Numbers (Mar 1, 2024 - Jun 15, 2024):
- Total ad spend: ₹114,700.41
- 153 website purchases generated
- Overall ROAS (Return on Ad Spend): 4.18
- Total conversion value: ₹479,350.00
- Average cost per purchase: ₹749.68
Scaling a Kids Brand with Consistent 3.2 ROAS
An e-commerce brand specialising in kids’ and family products, launched a series of Facebook ad campaigns to boost sales in specific product categories and engage parents during key seasonal events.
The Campaign:
- Multiple ad sets targeting parents and families
- Focus on specific product lines: Kids Towels, Water Tables, Reward Charts
- Diverse ad formats: Carousel, Reel, and conversion-optimized ads
The Numbers (Mar 1, 2024 - Jun 15, 2024):
- Total ad spend: ₹152,336.80
- 248 website purchases generated
- Overall ROAS (Return on Ad Spend): 3.27
- Total conversion value: ₹498,397.49
- Average cost per purchase: ₹614.26
Facebook Ads Drive 1,396 Purchases for New Skincare Line
TOF, an e-commerce fashion brand specializing in women’s apparel, launched a focused Facebook ad campaign to promote their new line of flare leggings.
The Campaign:
- Multiple ad sets targeting women interested in skincare and beauty products
- Consistent focus on the 3 best performing product linesÂ
- Utilized Facebook’s Catalog ad format for showcasing product variations
The Numbers:
- Total ad spend: ₹526,138.52
- 1,396 website purchases generated
- Overall ROAS (Return on Ad Spend): 3.29
- Total conversion value: ₹1,731,275.27
- Average cost per purchase: ₹376.89
Protein brand: 3.82x ROAS on Facebook Ad Campaign
A health and fitness e-commerce brand, launched a comprehensive Facebook ad campaign to promote their new product lines for both men and women, focusing on fitness apparel and accessories.
The Campaign:
- Multiple ad sets targeting both men and women interested in fitness.
- Focus on different health goals with the help of creatives.
- Separate campaigns for men’s and women’s product lines
The Numbers:
- Total ad spend: ₹128,297.64
- 349 website purchases generated
- Overall ROAS (Return on Ad Spend): 3.82
- Total conversion value: ₹490,615.40
- Average cost per purchase: ₹367.62
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