FMCG Hydration Brand
16 days • ₹9.62L Net sales • 1,606 orders • AOV ₹605 • Returning 22.8% • +382% net vs prior period ( Advantage+ Catalog with broad audience replaced manual interest stacks, better ROAS at scale. Static creatives highlighting hydration science and electrolyte purity outperformed lifestyle UGC. Frequency rules prevented ad fatigue; rotated creatives every 3 days to maintain engagement. )






















