Fashion Brand, ₹42.33L tracked revenue in 31 days
4.98x ROAS on Meta, 2,331 purchases, AOV ₹1,354 and MER 6.69x.
For Indian D2C Brands Spending ₹2L+ a Month on Meta & Google Ads
Scale Your D2C Brand With Ads That Bring Orders At The Right Cost
We have pushed ₹55Cr+ through Meta and Google Ads for 50+ Indian D2C brands since 2019. We focus on contribution margin and cost per order, not ROAS screenshots.
Request a Strategy Call
Share your brand website and ad spend. We will review the basics, call you, and schedule the right growth meeting if there is a fit.
We respond within 24 working hoursWe will call to understand your brand before schedulingWe only onboard 2 new brands every month
- Shark Tank India featured brands work with us
- Daily account work and decisions, not weekly screenshots
- In-house UGC, creative, and product page team
- We charge a flat retainer. No padded percentages on your ad spend.
₹55Cr+Meta and Google Ads managed since 2019
50+Indian D2C brands across categories
CM2Margin, orders, payback and cost per order
Trusted by ecommerce brands
50+ D2C brands trust Aim n Launch with their ad spend.
The problem
You are spending money on ads. The orders are not adding up.
If any of this sounds like your D2C brand right now, you are in the right place.
Your ROAS looks fine on paper, but your bank balance is not growing
Your current agency sends weekly screenshots and not weekly decisions
Your creatives feel generic. They do not feel like a D2C brand ad.
Your product page leaks visitors right before checkout
COD orders are coming in, but RTO is eating into your margin
Your email and WhatsApp are sitting silent while repeat orders dry up
We rebuilt the entire D2C playbook around one number. Not ROAS. Margin per order.
Our edge
The CM2 Growth System
We do not sell ROAS. We grow the only number that pays your salary.
Most agencies will show you a ROAS screenshot at the end of the month. ROAS lies. It does not include shipping cost, RTO loss, payment gateway fees, COGS, or fulfillment. It just tells you what Meta thinks happened.
We track CM2. That is the rupee you keep after revenue minus product cost, shipping, RTO, fulfillment, payment fees, and ad spend. If CM2 does not grow, the work is not working. Simple.
Cost per Order
Lower this and every other number gets healthier.
Average Order Value
Bigger basket means more margin without paying more for the click.
Repeat Rate
A buyer who comes back is the only buyer worth paying for.
Return / RTO Rate
Every RTO eats two-way shipping and your patience.
Case studies
Real D2C brands. Real numbers. Real timelines.
No vanity ROAS screenshots. Each case study below shows revenue, orders, AOV, and growth over the prior period.
Nutrition Brand, ₹3.4Cr revenue in 23 days
Scaled with a defendable AOV strategy at 4.36 ROAS.
Shark Tank Healthy Snacks, ₹7.8L to ₹30.2L
One-month scale-up with 2.87% conversion rate and 6% AOV lift.
Beverage Brand, 1,055 to 4,265 orders
30-day order growth at 4.86x blended ROAS.
What you get
Everything Your D2C Brand Needs To Scale. Under One Team.
You will not get a junior account manager copy-pasting templates. You will get our full stack working on your numbers every day.
Meta & Google Ads
Tuned to your cost per order target. We test, scale, and kill on data, not on gut.
UGC & Creator Content
Scripted, cast, shot, and edited in-house. Fresh creator content every week.
Static Ads That Stop The Scroll
Sharp visuals, clear hooks, instant clarity. Built for Indian buyer psychology.
Product Page & Checkout CRO
We fix the leaks first. More visitors finish checkout without you paying for more clicks.
Email & WhatsApp Retention
Recover abandoned carts. Bring buyers back. Build the second order without spending on ads.
Daily Scale Control
We pause losers, push winners, and protect your margin every single day.
The difference
What You Get With Us vs Most Agencies
Hint: We do not just run ads.
Most Agencies
- Chase ROAS screenshots and vanity numbers
- Push ad spend even when the product page leaks
- One-off creatives with no testing plan
- Blanket discounts to hit this week revenue target
- Weekly reports with no real decisions
- Random creative plans with no theme
- No ownership of email or WhatsApp follow-ups
Aim n Launch
- Track CM2: orders, cost per order, payback period, margin
- Fix the leaks first. Product page, offer, checkout speed.
- Weekly test map. Angles x formats. Retire losers fast.
- Grow AOV with bundles and clarity, not heavy discounts
- Daily calls and decisions: raise, pause, swap, iterate
- UGC scripted, cast, and edited in-house
- Email and WhatsApp that recover carts and drive repeats
Next steps
What Happens After You Request A Strategy Call
Simple process. We check fit first, then schedule the right meeting.
1
You Submit The Form
Takes 30 seconds. We get your brand name, website, and ad spend range.
2
We Review Your Store
We look at your category, website, ad spend range, offer and likely scale blockers.
3
We Call To Confirm Fit
If your brand is relevant, we call you to understand goals and schedule the strategy meeting.
4
Growth Strategy Meeting
We discuss your numbers, current bottlenecks and whether a 30-day pilot makes sense.
FAQ
Honest Answers To What Founders Always Ask
What size D2C brands do you work with?
We work with Indian D2C brands doing ₹10L to ₹3Cr a month in revenue. Some are pre-launch and some are doing 8 figures. The sweet spot is brands with proven product market fit who are stuck at a plateau.
How much do you charge?
Flat monthly retainer based on scope. No percentage on ad spend. Pricing depends on whether you need only ads, or the full stack: ads, creative, CRO, and retention. You get the exact number on the strategy call.
Do you guarantee results?
We do not guarantee numbers because we cannot control your product, pricing, supply chain, or RTO. What we guarantee is the work: daily account management, weekly creative, monthly strategy review. Most clients see CM2 lift inside 30 to 45 days.
How fast will I see change?
If we decide to work together, ad account changes start in week 1. Creative testing kicks in by week 2. Measurable CM2 movement usually happens by day 30 to 45.
What is CM2 and why do you keep talking about it?
CM2 is the rupee you keep per order after revenue minus COGS, shipping, RTO, fulfillment, payment gateway fees, and ad spend. ROAS does not include any of that. CM2 is the only number that decides if your brand actually grows or quietly bleeds out.
Do I have to sign a long contract?
No. We start with a 30-day pilot. After that, we continue month-to-month. You can leave with 15 days notice anytime. We have no interest in keeping a brand that is not growing with us.
Who actually works on my account?
Vivek leads strategy on every account. The execution team handles ads, creative, UGC, CRO, and retention. You get one main point of contact and a weekly review call with the team.
Final step
Ready To Discuss Your 30-Day Scale Plan?
Drop your details. We will review your brand, call to confirm fit, and schedule the right growth strategy meeting.
Request a Strategy Call
Same 4 fields. No long application form.
